Creativity

Oscars 2019: no host but plenty of entertainment during the commercial breaks

By Kyle O'Brien | Creative Works Editor

February 22, 2019 | 3 min read

The Academy Awards may be host-less this year, but the televised Oscars show is still a huge draw for advertisers, who are paying up to $2.2m for a 30-second spot during the broadcast. Some of the biggest brands and names in advertising and entertainment are involved with Oscar-timed campaigns.

Oscars 2019

Oscars 2019 features a lineup of prominent advertisers

Star power includes multiple Oscar nominee Ridley Scott, who has directed an epic spot for Hennessy, while Oscar winner Charlize Theron is starring in a 60-second ad for Budweiser. Other advertisers on Hollywood’s biggest night include Verizon, Google, Cadillac, IBM, McDonald’s, Rolex, Walmart and Samsung, not to mention others who are hitching a ride thanks to the hype around the evening, which is wise considering being part of the evening can up a brand's mindshare. Search intelligence company Captify's research found that sponsoring the Oscars is a win for brands, on and off the TV screen. In 2018, PepsiCo introduced Bubly Sparkling Water at the Oscars and the search uplift that followed was among the highest of all sponsors at 71%, which is a key indicator of successful awareness.

Take a look at the campaigns below, click through and vote for your favorites, and make sure to watch the 91st Academy Awards this Sunday to see who walks away with the most awards and the most buzzed-about ad.

Budweiser: The New Bud in Town by VaynerMedia

By Budweiser

Overall Rating 3/5

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Hennessy X.O: The Seven Worlds by DDB Paris, MPC & RSA Films

By Hennessy X.O

Overall Rating 5/5

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Visa: Money is Changing by Decoded

By Visa

Overall Rating 5/5

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20th Century Fox: Bohemian Rhapsody Unleash Your Inner Freddie by Ralph

By 20th Century Fox

Overall Rating 5/5

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Intuit QuickBooks: Credit Where Credit's Due by TBWA Chiat Day

By Intuit QuickBooks

Overall Rating 5/5

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Verizon: Real Good Reasons by McCann & The Community

By Verizon

Overall Rating 4/5

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Cadillac: Rise by Rokkan

By Cadillac

Overall Rating 4/5

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Honda: Your Passport to Adventure by RPA

By Honda

Overall Rating 4/5

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Oscar Pop! 2019 by Shutterstock

Overall Rating 4/5

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Marriott: Bonvoy by Observatory

By Marriott

Overall Rating 4/5

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Michelob Ultra: Call from Nature by FCB Chicago

By Michelob Ultra

Overall Rating 5/5

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Google: #HeyGoogle, Let's Go to the Movies

By Google

Overall Rating 4/5

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Nike: Dream Crazier by Wieden + Kennedy Portland

By Nike

Overall Rating 5/5

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Alaska Airlines: Fly Smart. Land Happy. by Mekanism

By Alaska Airlines

Overall Rating 3/5

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Rolex: Rolex and cinema

By Rolex

Overall Rating 5/5

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Walmart: The Voice Actress

By Walmart

Overall Rating 2/5

Vote now
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