Brit awards sponsor YouTube Music has run two projection activities in London along the Thames as it looked to promote the app.
On the night of the awards, (20 February) it marked the winners as they were announced with large scale projections on to County Hall, The London Eye and Old Billingsgate.
It's the sixth consecutive year YouTube has signed on as international livestream partner.
YouTuber Todrick Hall hosted the stream on the official Brit Awards YouTube channel from 17:30 to midnight.
Last year, despite falling TV figures, YouTube alone pulled in 1.5m views on the night, with 14 million people watching live performances on-demand after the show.
This year's results are yet to be announced.
The awards went all in on digital recognising that is where its audience is.
YouTube wasn't the only tech company getting a bite of the Brits.
Facebook live-streamed the red carpet for the fourth consecutive year, The Brits Instagram account was handled by Love Island's Montana Brown and YouTuber Mark Ferris as they updated live behind-the-scenes content on the channel.
There was also a fan-powered Twitter Cam from Mastercard.