Mother and The Secret Little Agency (TSLA) have started joint operations in China with a new agency called Mother Shanghai.
The new agency is a joint venture between Mother and TSLA that will invest in local talent to build a future-focused agency to service the growing creative demands of both local and international brands in China.
Both parties shared their plans to open Mother Shanghai in 2017 when they announced a global strategic partnership.
“We believe the time is now right for Mother to take its first step into China. We’ve met a generation of smart, creatively minded people who work and want to work in the way we do. And who share our beliefs around independence, family and the transformational power of creativity,” said Michael Wall, the global chief executive of Mother Holdings said.
Nicholas Ye, the founder of The Secret Little Agency, added: “In Mother, we’ve found a partner who like us, values the independence and agility to unleash our full creative potential for some of China and Asia’s most ambitious clients.”
Mother Shanghai will be announcing details on leadership personnel and confirmed launch clients in the upcoming weeks.