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72andSunny and LaSalle on the lookout for the next generation of creatives

The creative agency hopes to expand the contemporary arts and design institution’s creative class.

72andSunny Singapore has formed a partnership with LaSalle College of the Arts to diversify the learnings and opportunities for both students and the team at 72andSunny.

The creative agency hopes to expand the contemporary arts and design institution’s creative class and desire to nurture enterprising and employable graduates who will become cultural influencers and leaders.

The partnership will also see a number of LaSalle graduates be offered an internship at 72andSunny, working on client briefs and projects over three months. At the end of the programme, one student will be offered a contract by the Singapore office.

Students will also be given the opportunity to work on live briefs as part of their course, and members of the 72andSunny team will give guest lectures to students across a range of areas including the benefits of failure, the art of storytelling in the creative world, and creating work that works.

“We’re excited about this partnership and the opportunities it opens up for us in the region,” said Chiewling Tan, director of talent and operations at 72andSunny Singapore.

“Establishing links to the super smart and talented creatives of the future is inspiring - both for our people and for the kind of work we want to be doing for our clients.”

Steve Golden, the director of division of industry and community engagement at LaSalle College of the Arts added the collaboration with 72andSunny is a strategic initiative that will give students exposure to the whole breadth and depth of working in a creative agency.

“Students will learn from 72andSunny creatives through in-class lectures, and then to apply these learnings directly to actual client briefs in the office. The holistic nature of the partnership makes it an incredible opportunity for our students,” he said.

The Drum previously spoke to Singapore Management University and Google about how their SMU-Google Data and Analytics programme is helping the next generation of talent prepare to change the way clients work.

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