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US Creative Work of the Week: Nike Football’s Super Bowl Air Force 1 activation creates buzz

Nike AirDrop activation at the Super Bowl

With all the Valentine’s Day campaigns and other timely ads that have been released recently, Nike’s Super Bowl activation still managed to jump to the top of the pile this past week, garnering nearly double the amount of votes as any other spot to be awarded the US Creative Work of the Week.

As a part of Nike Football’s 'Dreams Are Made Here' activation in Atlanta, the brand made it ‘rain’ Air Force 1s (and jerseys) from the cloud with its first-ever shoe drop using AirDrop.

Some attendees at the activation received an AirDrop from the ‘Nike Studio of Dreams.’ With the notice came a video explaining that they would get a custom jersey designed by one of four top Atlanta designers and a customization session at an Atlanta boutique to design a pair of Nike Air Force 1 sneakers.

The activation was created and executed by digital creative agency AnalogFolk, the agency of record for Nike Football.

See the work by clicking on the Creative Works box below.

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