As the official protein bar partner of the 2019 games, each participant will be met with a rewarding Snickers 'More Protein' bar as they cross over the finish line. It will also sponsor ‘The Block Ness Monster Obstacle’.
Inking this sponsorship deal with Snickers illustrates its bid to attract more commercial partners to increase the income from each event. Founded in 2010, Tough Mudder has come a long way to turn what was initially an obstacle course event series into a global lifestyle, events and media company.
Alongside its season of muddy endurance events, it now also has an arm that provides health enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms.
Alongside growing its digital presence, Tough Mudder endeavoured to mobilise its sports fanbase in the traditional broadcast space to plug the audience gaps.
Tough Mudder broadcast, OTT and live stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution.