This marks the first occasion in which the Pernod Ricard-owned brand has turned to an outside experiential agency and is defined by the launch of the ‘Three Things’ global experiential platform, inspired by the signature triple-distillation process used to create the whiskey.
This will inform all subsequent Jameson’s experiential output and includes partnerships with popular musicians, artists and actors who will each divulge the ‘Three Things’ which make them who they are via a series of short films.
Julian Pullan, the vice chairman and president of international at Jack Morton Worldwide commented: “Partnering with Jameson presents us with a hugely exciting opportunity to create truly connected experiences which will elevate the brand, forging a genuine relationship with the people that matter most to it and driving business growth. We couldn’t be more excited at Jack to begin the journey together.”
The debut Three Things activation took place last December in Kenya with further activations scheduled for Ireland and South Africa later in the year.
Past Jameson's activity was centered on its 'Based on a True Story' series.