Honda shopping cart proves vehicle safety

Honda's shopping cart aims to prove the safety of Honda's vehicles.

Honda has demonstrated the safety technology installed within its vehicles by releasing a 'driverless' shopping cart fitted with sensors and cameras in a busy Malaysian supermarket.

The Honda Sensing Cart campaign, created in partnership with Isobar and Dentsu, has already received over seven millions views after it was shown at Kuala Lumpur International Motor Show 2018, exceeding the number of target prospects by 190%.

Fitted with proximity sensors, cameras, Arduino boards and a Raspberry-Pi controlled braking system, the cart can be seen whizzing around the food store darting in and out of aisles and braking automatically when faced with an obstacle.

The ad proves how safe machine technology can be, as the braking, steering and distance control functions have all been implemented into Honda’s Sensing-equipped vehicles.

Liew Sanyen, Isobar Malaysia's executive creative director, said, “Clearly communicating the power of technology is fundamental to brands who are investing in the innovation space. For Honda Sensing, many people couldn’t understand the technological nuts and bolts that made everything work. And that’s why, instead of the usual storytelling approach, we employed a working metaphor for Honda Sensing that humanised it and made it relatable to everyday drivers.”

Isobar also created Tower, a game that invites adults to test out Honda’s Sport Hybridi-DCD technology using their arms and hands to control the game.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.