BBH Labs unites 72 models on London Fashion Week catwalk to mark Grenfell Tower victims
20 months after the Grenfell Tower fire claimed the lives of 72 residents, Justice4Grenfell and BBH Labs have once again used the London Fashion Week to keep the cause in the national consciousness. To signify the 72 lives lost in the disaster, 72 'models' stood united on the LFW catwalk, dressed in protest t-shirts.
Last year, BBH Labs used billboards to shine a light on the tragedy, emulating the Oscar-winning 'Three Billboards' movie.
Like the movie, where a mother created ad hoardings to force police to investigate the murder of her child, the LFW stunt called out the government up for its response to the devastating fire. A year on, the message remains the same - why has there still been no arrests?
Despite the 'Justice4Grenfell' campaign, there are still hundreds of towers with flammable cladding. Furthermore, not all Grenfall families have been rehoused and the second half of the inquiry has been delayed until 2020.
Refusing to give up in the fight for justice, the 72 'models comprised of activists, survivors, members of the community and a number of notable figures including model Adwoa Aboah and Emeli Sande.
Each figure stood united in 'No Death in Vain' protest t-shirts, designed by Grenfell Speaks and two community members, that honoured the people who died at Grenfell Tower.
Yvette Williams, a spokesperson for Justice4Grenfell, said: "London Fashion week is a perennial event in the international calendar and highlights the world talent, creativity and inspiration in our diverse city. The fire at Grenfell Tower is the unfashionable side of London where 72 people needlessly lost their lives. Their deaths will not be in vain.
"The accountable authorities have been inadequate and tardy in their response and 20 months on; no significant changes or improvements have been made and no one to date has been held responsible. These factors and issues are fundamental to ensuring that nothing like this is ever allowed to happen again."