Aldi Australia continues quirky Good Different campaign
A woman is hit by a river of tuna cans in the latest instalment of Aldi Australia’s quirky ‘Good Different’ brand campaign.
Aldi Australia continues Good Different campaign with quirky spot
The ad, which was created by BMF, aims to showcase the benefits of the low-cost supermarket’s ‘everyday low prices’ positioning.
The latest spot shows a woman opening a kitchen cupboard, only to have a handful of discounted tuna fall out, she is then hit by a seemingly never-ending river of tuna cans.
Paul Coles, the general manager for Aldi at BMF said: “The beauty of Aldi’s everyday low prices is that you’ll save money no matter what you buy – it certainly takes the stress out of keeping your grocery bill down. Plus, you’ll avoid ending up with a cupboard full of half-price tuna.”
The campaign includes TV, OOH, online, social, in-store and catalogue activity.
