Tangle Teezer appoints Avenue Digital for international SEO and paid search

The Tangle Teezer detangling hairbrush is sold in over 70 countries.

British hairbrush brand Tangle Teezer has appointed London search agency Avenue Digital to handle its SEO and PPC activity following a competitive pitch.

Established in 2007, Tangle Teezer is an innovator in the detangling hairbrush market with hair and styling products sold worldwide in over 70 countries. Avenue have been appointed and retained to strategise and implement a series all channel digital campaigns that will touch parts of search, shopping, and social with localised content and translation services.

Head of ecommerce at Tangle Teezer, Courtney Johnson, said: “We selected Avenue as our partner based on their digital expertise, strategic leadership and enthusiasm for our brands vision. Tangle Teezer are in an exciting phase of growth across ecommerce, and within the first month of working with Avenue have already seen positive changes to our channel strategy. We believe Avenue will drive significant, profitable growth for our business and we’re looking forward to working with them.”

Helen Pollitt, head of SEO at Avenue, said: “We are delighted to showcase our technical and strategic expertise through working with such a pioneering brand. Our data-driven approach to digital marketing is perfect for Tangle Teezer’s e-commerce centred campaigns. We’re looking forward to working with them to deliver targeted and sustainable growth.”

Established in 2015, Avenue works with clients including Freed London, Solillas, My Babiie, Monuskin, Ostens, Nobu, NHS, Rothesay Life, Foresters Financial, Tuscan Capital, Wedlake Bell and Cripps.

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