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Business on the move including Saxo Group, Nintendo, Manchester United, Levi's, and more

Business on the move is a weekly column. Email if you want to be included.

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This week features account wins from Engine, Manchester United, Volkswagenand Reebok, plus reviews from Electronic Arts and William Hill.

EMEA wins

Saxo Group has appointed Engine to deliver integrated campaigns, following a contested pitch.

Grooming brand Remington has secured a multi-year sponsorship of Manchester United's men's and women's teams.

Sportswear brand Asicshas appointed Re:signal following a competitive pitch for its European SEO account.

Volkswagen Commercial Vehicles UK has appointed BBH as its ad agency of record, moving the account out of Adam&Eve/DDB following a competitive pitch.

Freelance marketplace start-up Nodal Labs has appointed M&C Saatchi Public Relations as its retained agency.

Danone Early Life Nutrition has appointed MullenLowe Open to its CRM and digital account for its two baby brands, Cow & Gate and Aptamil.

Fulfil has appointed The Community and Blue 449 to work on its creative and media accounts.

Kraft Heinz has appointed Live & Breathe to work on its shopper marketing business.

Carat and iProspect have partnered up on the Edinburgh International Festival account.

JCDecaux has signed the bus shelter advertising contract for the London Borough of Camden.

Radio manufacturer, Pure, has signed DeVries Global as its retained lead PR agency following a competitive pitch.

This week's acquisitions

  • Bauer Media Group has acquired Wireless local stations.

  • Fundamental Media has acquired Hooplot Associates.

  • Jasmine has acquired D2 Marketing.

Apac wins

Greenfields has appointed TBWA\Indonesia as a communication partner to

manage its milk and yoghurt portfolio.

The FCB Group Malaysia has added Kronenbourg, Asahi and Levi’s to its roster of clients.

OneConnect Financial Technology has appointed Happy Marketer as its social media partners.

Essence has won the integrated media agency of record duties for UpGrad in India. The agency’s scope of work spans both offline and digital media.

Americas wins

Spark44 has been selected by audio brand Master & Dynamic as a new global agency partner. has selected Huge to serve as its creative agency of record.

Barkley has been named lead agency for Planet Fitness.

Nintendo has selected Initiative as its new US media agency.

Reebokhas selected Deutsch as its global creative agency of record to help build its fitness brand.


William Hill has begun a review of its media planning and buying arrangements.

Electronic Arts is on the search for a media agency to handle its global buying business.

Kroger is seeking its first creative agency of record.


PMP Group has consolidated its portfolio of more than 20 businesses under one brand: Ovato.

GroupM has consolidated the reporting and analysis of its commercial and business development data with COMvergence.

The CRM technology company, Dixa, has launched into the UK market

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