Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This week features account wins from Engine, Manchester United, Volkswagenand Reebok, plus reviews from Electronic Arts and William Hill.
Saxo Group has appointed Engine to deliver integrated campaigns, following a contested pitch.
Fulfil has appointed The Community and Blue 449 to work on its creative and media accounts.
Kraft Heinz has appointed Live & Breathe to work on its shopper marketing business.
JCDecaux has signed the bus shelter advertising contract for the London Borough of Camden.
Radio manufacturer, Pure, has signed DeVries Global as its retained lead PR agency following a competitive pitch.
Greenfields has appointed TBWA\Indonesia as a communication partner to
manage its milk and yoghurt portfolio.
OneConnect Financial Technology has appointed Happy Marketer as its social media partners.
Essence has won the integrated media agency of record duties for UpGrad in India. The agency’s scope of work spans both offline and digital media.
Spark44 has been selected by audio brand Master & Dynamic as a new global agency partner.
Realtor.com has selected Huge to serve as its creative agency of record.
Barkley has been named lead agency for Planet Fitness.
Reebokhas selected Deutsch as its global creative agency of record to help build its fitness brand.
William Hill has begun a review of its media planning and buying arrangements.
Electronic Arts is on the search for a media agency to handle its global buying business.
Kroger is seeking its first creative agency of record.
PMP Group has consolidated its portfolio of more than 20 businesses under one brand: Ovato.
GroupM has consolidated the reporting and analysis of its commercial and business development data with COMvergence.
The CRM technology company, Dixa, has launched into the UK market
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