To say that a personalized experience and contextual content recommendations are an integral part of modern e-commerce is nothing new. But to unlock that, brands will need AI-powered search to provide deeper insights to help them align their campaigns with the customer journey.
The Drum, in partnership with Bing, has put together a panel in The Drum Arms pop-up pub in Austin to discuss innovation in search and why AI-powered search matters.
Held at the legendary The Drum Arms, the session will assess the importance of data across various media channels, as well as the value of inventory and audience fragmentation. It will also explore how AI has the potential to help marketers target specific audiences in the consumer purchase process and optimize their buying decisions.
Search, programmatic and native-based buying are becoming increasingly informed by data based on intent, and this session will attempt to answer any questions marketers have about how to get the most from this tool.
Join The Drum and leading industry experts on March 10th at 10:30am to find out about maximizing AI-powered search.
Speakers will be announced soon. Register to attend the event here.