Freelance marketplace start-up Nodal Labs has appointed M&C Saatchi Public Relations as its retained agency. A six-figure annual fee delivers from the agency media relations, events, social/community management and content development, as the brand launches and approaches a prospective ICO.
The blockchain-based talent and recruitment platform will launch in spring following its recent funding round from ABH Management LLP.
The agency will deliver Nodal Labs’ website, strategy advice and more, as the group looks to innovate the freelance system across the creative, VFX, film, construction, property and engineering sectors. It uses blockchain tech to automate the hires, compliance and timesheets of users.
Founder Oliver Hibbs-Brockway, said: “We are building a trust economy that changes the way people work and interact with each other, our freelancer management platform has attracted the very best internal talent and I have continued this ethos in the appointment of M&C Saatchi Public Relations to handle the strategic development, launch and future profile of the brand.
“Having spoken to various different agencies at the prospecting stage, only M&C Saatchi Public Relations gave us honest, strategic counsel which will set us up for future success. This made the decision an easy one to partner with them”.
Chris Hides, co-founder and global managing director, M&C Saatchi Public Relations added: “Nodal Labs can become one of the biggest and most valuable technology brands for years, and the potential for the business is huge. The chance to work from the outset in crafting the brand narrative; development of assets and design materials; and launching the brand to the market make this a very rare opportunity, and to be a partner in this is something we’re proud and excited by.”
Helping to build up the start-up was the recent appointments of two executives from The Mill, former global head of Talent, Garreth Gaydon and former lead designer at The Mill, Nick McCarthy.