The Farm Safety Foundation, a charity dedicated to raising awareness of farm safety and changing attitudes towards farming safely, has brought TVC Group on board to support its Mind Your Head mental health campaign for the second year running.
Living well is key to farming well and TVC has been tasked with highlighting the importance of farmers looking after their mental health in the second Mind Your Head week, taking place from 11-15 February.
Recent research by the charity reveals that 81% of farmers under 40 believe that mental health is the biggest hidden problem facing farmers today and 92% believe that promoting good mental health is crucial if lives are to be saved and farmers kept safe.
TVC will be rolling out a campaign that includes proactive PR using real life case studies, alongside paid activity and content creation, including an emotive film – ‘A Quiet Night Inn’. The short film is set inside a busy pub, the centre of a small farming community and it explores the idea that we really need to listen to and understand each other to make sure that mental health issues are being dealt with.
Stephanie Berkeley, Farm Safety Foundation specialist, said: “Last year’s campaign was welcomed by the farming community but one thing has become evident: farmer health and wellbeing cannot, and should not, be ignored - by any of us. Simply pretending the issue does not exist, or has no impact on the industry, is not acceptable.
“This year we are mounting the week-long campaign in the run up to one of the biggest and possibly most stressful events facing the industry – Brexit. We’re pleased to be teaming up with TVC Group again, and this year we will be putting a special focus on building personal resilience for farmers at this critical time.”
The Farm Safety Foundation won a CIPR Excellence Award for its 2018 Mind Your Head campaign.
TVC Group is a communications agency with a client list that includes Aldermore, UTC, Hertz, MIB, Vodafone, Ralph Lauren and Bacardi Group.