Kevin Bacon has again talked up the benefits of being with mobile phone network EE in creative, leaning into tough competition on a squash court.
Bacon, who has been synonymous with the brand since it was formed in 2012 as a new challenger, is celebrating EE’s position as best network for five years according to RootMetrics data.
The new 30-second spot launches Friday 8 February during Coronation Street, hitting home the point that the network is pushing it to remain at the top of its game. This is visualised with Bacon's competitor, a young woman and EE customer, exclaiming “I feel unstoppable" as she hammers home the win.
Pete Jeavons, director of brand marketing at EE, said: “This is the award all the networks want to win, and we’ve taken it home it five years in a row. Consistently delivering a network that works brilliantly for the customers we built it for is something worth shouting about. In this latest campaign, we’ve worked with Kevin to tell our customers exactly why we’re still top of our game."
The work was delivered by Saatchi & Saatchi London. It will run across TV, out of home (OOH), cinema and video on demand (VOD) – in addition to placements and cuts running on digital and social channels.
Vote for the work below in The Drum's Creative Works.