Now in its sixth year, these awards recognise and highlight the best examples of digital advertising in practice, rewarding those who can actively show that what they do, day in and day out, works for their clients and themselves.
The deadline has passed but you can still enter by contacting award manager, Laura Gregson.
Jessica Barret, global head of programmatic at the Financial Times and member of the judging panel, believes that it’s important that the industry recognises the passionate people involved in making them successful - including those behind the scenes, like AdOps.
She said: “I like The Drum Awards because it includes thirty plus categories that represent various teams within our industry. From publishers to agencies to ad tech, everybody gets a chance to shine.”
Commercial director EMEA of ad-tech start up Beeswax, Cadi Jones is keen to see entrants who are taking a unique approach. “Whether that's in terms of the technology, the transparency and control for their customer, or purely in terms of phenomenal results,” she explained.
“I look for three things in a winning entry: firstly, how did the results compare to the objectives in the brief. Secondly, how innovative and impactful is the solution. And finally - as a bonus - what are the wider implications of this campaign for the brand.
“The entries that really stand out for me come from those that have not just over-performed against campaign objectives but have ultimately helped to future-proof the brand's business.”
Awards come from a lot of hard work and planning, long before you walk up on stage. “It’s that strategic view of what is required that will drive success, it is also why I encourage teams to aim to be award winning,” said Marco Bertozzi, Spotify’s European vice president.
He concluded: “An entry for me is going to be easy to read, obvious to understand, create a smile on my face and deliver something tangible and be a real world example of work. I don't want to have to work it out or make assumptions.”