Verizon Media, in partnership with Spark Foundry UK and The Department of Culture and Tourism of Abu Dhabi, has developed a VR, 360 video looking to drive visitors to the region.
RYOT Studio created the work that lets viewers pan around and check out Abu Dhabi in motion, including the world’s fastest rollercoaster, travelling by camel in the desert, kayaking through the Mangrove National Park and visiting the Sheikh Zayed Grand Mosque. The work will be distributed through Verizon Media’s ad network to reach relevant audiences.
Duff Borer, business director, Spark Foundry UK said: “We’re delighted to be able to bring the Department of Culture and Tourism – Abu Dhabi and Verizon Media together in this groundbreaking campaign. Incorporating VR into what has been, to date, a fairly traditional media laydown, demonstrates lateral thinking and we look forward to seeing what exciting opportunities this will open up in the near future.”
Mark Melling, head of RYOT Studio EMEA said: “RYOT Studio is committed to crafting custom content that has a fresh perspective on the human experience, using the newest and most groundbreaking technologies to create and distribute content at scale. This video experience shows what Abu Dhabi has to offer tourists from its culture, adventure and relaxation, highlighting that it’s not just a stop-over, it’s a destination in and of itself.”
RYOT Studio is the creative wing of Verizon Media, creating and distributing campaigns for brands across the group's (formerly Oath) media properties.
On the editorial side, the group recently made significant cuts to journalism staff.
Check out the campaign here. It will run until the end of February.