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The Big Won: which holding companies and networks won the most awards in 2018?


By Cameron Clarke | Editor

February 7, 2019 | 5 min read

Omnicom was the most award-winning holding company in 2018, according to The Drum's Big Won rankings.

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Omnicom has been revealed as the most-awarded holding company of 2018 in The Big Won rankings

The annual study aggregates results from all the world's major creative competitions – including D&AD, Cannes Lions and the Clios – to determine the most successful companies and creatives in advertising.

Throughout this week, we have been revealing 2018's most award-winning agencies, creatives and campaigns.

Now our attention turns to the giants of the industry and we can reveal that BBDO Worldwide has topped the network table for the second year in a row, followed by Ogilvy and McCann. The complete rankings can be seen below.

One surprise in the holding company table is that Publicis Groupe still managed to rank fourth out of six despite its self-imposed awards exile during much of 2018.

But as The Drum reported at the time, the high-profile hiatus did not stop Publicis agencies having almost 400 campaigns entered into Cannes Lions last year thanks to clients and partners footing the bill.

On topping the networks chart again, BBDO Worldwide's chief creative officer, David Lubars, said: ”We think of ourselves as a global boutique. In other words, quick, nimble, innovative and collaborative, rather than a big stupid agency.

"Operating this way, combined with our size and discipline, makes us unique, makes us a company that reaches a high creative and business plane year after year. Which is why I am especially proud that BBDO has topped The Drum Big Won network rankings for the second year in a row.”

The research encompasses 3,607 pieces of work from 1,721 agencies and involved 647 chief creative officers, 841 executive creative directors and 2,543 creative directors.

Most-awarded holding companies

Rank Holding company
1 Omnicom
3 IPG (Interpublic Group)
4 Publicis Group
5 Aegis Group
6 Havas Group

Most-awarded networks

Rank Agency
2 Ogilvy
3 McCann
5 Dentsu
6 Y&R
9 Havas Worldwide
10 Leo Burnett
12 MullenLowe
13 Wieden+Kennedy
14 Cheil
15 Saatchi & Saatchi
16 R/GA
17 Publicis
18 Grey
19 Geometry Global
20 Mediacom

You can view the rest of of the results of The Big Won here.

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