Taco Bell announces Grubhub partnership for nationwide delivery with Adam DeVine ad
Taco Bell has announced nationwide delivery, available via Grubhub, and it’s using comic actor Adam DeVine to help promote the service.
To ensure faster delivery, Taco Bell has integrated its point-of-sale system directly into the Grubhub app, which means pickup is timed to the moment an order is ready, helping Bean Burritos, Crunchwrap Supremes and other items make it to the doorstep hot and fresh. Grubhub is also bringing more drivers to areas with Taco Bell restaurants. And for a limited time, all Taco Bell orders over $12.00 come with free delivery, excluding tax.
Adam DeVine promotes Taco Bell's partnership with Grubhub
“We are thrilled because our expanded Grubhub delivery access for our Taco Bell customers will help satisfy their cravings with the delicious Taco Bell they already know and love, whenever, wherever and however they want it,” said president of Taco Bell, North America, Julie Felss Masino. “Our approach to delivery is a recipe for success all around, not only benefiting our customers but also our team members, franchisees and Grubhub drivers, by streamlining how orders hit our kitchens and when they are picked up.”
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The campaign, titled ‘The Go Getters’, finds people at the tops of their professions stating what their dreams are. Like the mountain climber who dreams of getting to higher peaks, a dancer who dreams of expressing innermost passion, or a scientist who wants to develop robots so people have better lives. DeVine, on the other hand, simply aspires to have his Taco Bell order delivered. The action goes back and forth between inspirational people and DeVine’s “taco-related” dreams, until his is fulfilled by a Grubhub delivery guy handing him his order at his door.
Fans looking to enjoy their favorite menu items at home can go to Tacobell.com and plug in their zip code before being directed to Grubhub, or go directly to Grubhub.com or the Grubhub app to place their order at the nearest restaurant with delivery available.
A US partnership between Yum! Brands (Taco Bell’s parent company) and Grubhub was announced in 2018, to accelerate online ordering for pickup and delivery.
“We’ve been working towards the moment of nationwide Taco Bell delivery since we first announced our partnership with Yum! Brands last year, and we’re excited that it is now a reality,” said Seth Priebatsch, head of enterprise restaurants, Grubhub. “Diners can now order delivery from thousands of Taco Bell locations across the country.”