Coca-Cola kicks off Premier League partnership with an ode to fan culture

Coca-Cola is kicking off its Premier League partnership with a diverse, colourful spot that champions fan culture and the power football has to bring people together.

'Where Everyone Plays' highlights the nation's passion for the beautiful game through the lens of the people who make the Premier League "the best in the world. Unique characters like Everton fan favourite 'Speedo Mick' and Crystal Palace mascot Kayla the Eagle feature in the campaign.

Set to the sound of Yazoo's 80s classic Only You, the mutli-million pound push also features a bizarre appearance from ex-player and broadcast pundit Jermaine Jenas, who takes matchday analysis to another level in the starring role of battered fish.

Coca-Cola Zero - which the brand has been increasingly funneling ad spend into - is the only product to appear in the film. Additional activity featuring other brands will follow later in the year.

To create the spot, M&C Saatchi brought together more than 250 real supporters from Premier League clubs with players like Manchester United and England star Jesse Lingard.

Stacy Wall, who directed it, said: “I see the ad as an authentic and compelling love letter to all the fans of the Premier League on behalf of Coca-Cola.

"We feature real fans who contributed such magical integrity, reality and authenticity to the ad. They also display very clear faith, devotion and passion for the game which ties in perfectly with Coca-Cola’s 'Where Everyone Plays' campaign."

Coinciding with the TV campaign, Coca-Cola and the Premier League will be touring the trophy throughout the UK, giving fans the chance to get close to the cup. An on-pack promotion will also give one supporter the chance to be their club's '12th player' with specially designed hospitality packages.

The promotion also includes media partnerships with TalkSport and Joe.co.uk which will run throughout the year.

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