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The Telegraph deepens Google Cloud deal for news personalisation and AI assistance


By John McCarthy | Opinion editor

February 6, 2019 | 3 min read

UK news brand The Telegraph has expanded its working relationship with Google and will migrate all production and pre-production services to Google Cloud Platform (GCP) in 2019. The title claims this will help it serve news faster, and better customise reader experiences.


The Telegraph deepens Google Cloud relationship to drive reader news personalisation

The brand has been working with Google ever since becoming one of the first publishers to migrate to the G Suite back in 2008. Now it will lean on Google’s AI to classify written and visual content. Google’s AutoML service will classify content for journalists and make it more discoverable and speed up production by serving up relevant links for the writer to add.

The Telegraph will also personalise content served on its app so that registered readers can be served features based on their interests or the particular journalists they want to follow.

Chris Taylor, chief information officer of The Telegraph, said: “We have always worked closely with Google as they help us to provide our readers with great experiences on our digital products, collaboration software and internet scale through search. Their continued leadership in projects such as Kubernetes are enabling us to build flexible development environments that truly support DevOps.”

Matt McNeill, customer engineering director of Google Cloud, UK & IE, added: “Through the use of Google Cloud’s technology solutions, together we are reimagining The Telegraph’s media technology and operations to benefit not only their business but their readers and the environment too.”

The Telegraph will also lean on cloud computing and machine learning to better predict newspaper demand, to cut out wastage. It has created a video exploring this feature below.

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