The seemingly unending creative spat between MillerCoors and Bud Light has now rolled into day four, with the Anheuser Busch brand releasing a reply to Miller Lite’s Super Bowl retort in the New York Times.
The rivalry, which has been dubbed #corntroversy, was sparked by a Bud Light Super Bowl ad that disparaged Miller Lite and Coors Light’s use of corn syrup in their recipes.
Miller Lite published an open letter in the New York Times yesterday, defending its use of the ingredient and explaining how it’s used in the brewing process. The letter was also shared across the brand’s social channels.
Now, Bud Light has sent a letter back. In true ‘Dilly Dilly’ style it is written on a scroll and signed by King John Barley IV.
The copy is more colloquial than Miller Lite’s knowing response, opening with ‘Yeeeesh! That escalated quickly’.
The retort clarifies that the Bud Light loves corn in foodstuff form, but “we just don’t brew with the syrup”.
“My royal accountant actually tried to get me to brew with corn syrup to save money,” reads the letter. “But, even though corn syrup is less expensive, we brew with rice ... because I’m the King and it’s not my job to save money.”
The brand mascot signs off with the assertion that “next time one of your barrels of corn syrup accidentally shows up, you can come get it yourself!”
The ad was created by agency of record Wieden+Kennedy. It will be published on social channels, as well as in print.