The Big Won: these 20 ads won the most creative awards in 2018
DDB Chicago's 'Exclusive the Rainbow' Super Bowl campaign for Skittles has been revealed as the most-awarded creative of 2018 in The Big Won rankings. The rankings, exclusively published by The Drum, show the most awarded campaigns and clients of the last year.
DDB Chicago's Super Bowl campaign for Skittles was the most awarded creative of 2018
The annual study analyses data from the world's major industry competitions – including D&AD, Cannes Lions, the Clios, The Drum Awards and more – to determine the most successful companies and creatives in advertising.
The research encompasses 3,607 pieces of work from 1,721 agencies and involved 647 chief creative officers, 841 executive creative directors and 2,543 creative directors.
Below, you'll find the 20 most-awarded campaigns and the 20 most-awarded clients of 2018.
You can find out which agencies, countries, networks and individuals won the most awards in 2018.
1) Skittles 'Exclusive the Rainbow'
by DDB Chicago
2) Palau Legacy Project 'Palau Pledge'
by Host/Havas
3) KFC 'Heroes', 'Dragster', and 'Shuttle'
4) State Street Global Advisors 'Fearless Girl'
5) Xbox Design Lab Originals 'The Fanchise Model'
6) National Safety Council 'Prescribed to death'
7) Procter & Gamble 'The talk'
8) PFLAG Canada 'Destination Pride'
by FCB/Six
9) The Academic 'Live Looper'
10) ALS Association 'Project Revoice'
by BWM Dentsu Sydney
11) Carrefour 'Black Supermarket'
by Marcel
12) Nike 'Nothing beats a Londoner'
13) Lad Bible 'Trash Isles'
by AMV BBDO
14) Burger King 'Loving 'It''
by Grabarz & Partners
15) The Times 'JFK Unsilenced'
by Rothco
16) Diesel 'Go with the Fake'
by Publicis New York and Publicis Italy
17) Tide 'It's a Tide ad'
18) Double A 'Obsession for smoothness'
by Six
19) Coca-Cola 'Share a Coke 1,000 Name Celebration'
by Fitzco/McCann
20) Reporters Without Borders 'The Uncensored Playlist'
by DDB Group Germany
Most-awarded clients
The table below shows the most-awarded clients in the world in 2018.
| Rank | Client | Country |
|---|---|---|
| 1 | Palau Legacy Project | Micronesia |
| 2 | Microsoft | US |
| 3 | Edeka Germany | Germany |
| 4 | Birdland | Hong Kong |
| 5 | State Street Global Advisors | US |
| 6 | Lad Bible | UK |
| 7 | PFLAG Canada | Canada |
| 8 | Downtown Records | US |
| 9 | The ALS Association USA | US |
| 10 | Mars Chocolate North America | US |
| 11 | The Times | UK |
| 12 | Burger King (Germany) | Germany |
| 13 | Lyric Opera of Chicago | US |
| 14 | Berliner Verkehrsbetriebe | Germany |
| 15 | Getty Images Brazil | Brazil |
| 16 | Reporters Without Borders | Germany |
| 17 | Mars Pedigree | New Zealand |
| 18 | Ministry of Public Health | Afghanistan |
| 19 | KFC | India |
| 20 | Dexcom | UK |
You can view the rest of of the results of The Big Won here.