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Marketing People on the Move Customer Service

Manifesto puts ‘service design’ at the heart of its strategic offering with new senior appointment


By Michael Feeley | Founder and chief exec

February 5, 2019 | 2 min read

Creative and technology agency Manifesto has appointed transformation specialist Neil Clark as service design lead. In the newly created role, Clark will enhance Manifesto’s ability to act as a strategic partner to clients, supporting their transformation efforts and helping them innovate new products and experiences.

By working closely with Manifesto’s clients to understand their change initiatives, Clark will help to deploy the right people and skills to ensure customers, employees and wider stakeholders enjoy the best possible experiences from services, tools and processes. He will help Manifesto ensure that all the services they implement for clients are useable, valuable and desirable, by considering all those (not just customers) who will be affected.

Clark brings extensive experience in design thinking and delivering change, most recently as head of delivery at Pancentric Digital. He also set up the business analysis function at Infomentum and worked on large transformation programmes for clients such as The Prince’s Trust, BAE Systems and Motability Operations.

Jim Bowes, chief executive of Manifesto, said: “We are really excited that Neil has joined the team at Manifesto. Neil’s extensive experience in delivering change programmes for large charities will be of great benefit to our clients, and with the launch of our Future Foundry, we’re looking forward to delivering some exciting new projects in 2019.”

Neil Clark, Manifesto’s service design lead, said: “I’m looking forward to using Manifesto’s proven research, strategy, design, innovation and implementation skills to broaden impact beyond digital products; to the service that wraps around them. It’s an exciting time to be joining up their full-service offering.”

Over the last 12 months, Manifesto has added several clients to its roster including The University of Dundee, Kew Gardens and the NSPCC.

Marketing People on the Move Customer Service

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