Anthesis burnishes impact-led marketing credentials with GoodBrand acquisition
Anthesis Group, a sustainability consultancy that works with Tesco, Cisco and Reckitt Benckiser, has acquired marketing agency GoodBrand.
Anthesis burnishes impact-led marketing credentials with GoodBrand acquisition
Founded in 1998, Goodbrand's work includes a positive cup strategy for Nespresso; an early year’s nutrition partnership with Danone and a sustainable living initiative for Unilever.
Anthesis chief executive Stuart McLachlan said: “While awareness of the social and environmental issues that the world faces are becoming more mainstream, many organisations still find it difficult to realise their greater ambition of making an impact at scale.
“With the calibre of expertise, common values and services that unite perfectly with ours, I’m pleased to welcome GoodBrand to Anthesis. It will strengthen our offering and further enable us to answer these complex, but vital questions for our clients.”
GoodBrand founder Dean Sanders added: “Clients increasingly require an integrated service offer, in multiple geographies and in multiple service disciplines. By joining Anthesis Group, with its global network and deep expertise across a wide range of sustainability areas, we are taking an important step forward in servicing our clients’ needs and achieving our mission to scale impact.”
Since its formation in 2013 the Anthesis Group has completed no less than 12 acquisitions, including Best Foot Forward, Second Nature and Sustain.