SpotX, the video advertising and monetisation platform, has recruited Graeme Lynch as head of demand.
Lynch arrives at SpotX with over 15 years of cumulative experience in the industry, having served a variety of roles for companies including OMD, Fox Networks and Adobe Ad Cloud. For the past year, Lynch worked at Sorensen Media as an addressable TV specialist, developing its EU launch strategy as well as managing relationships with agencies, broadcasters and third-party data providers.
Reporting to Ed Wale, managing director for the UK and Spain, Lynch will oversee SpotX’s agency development and demand operation teams with a view to deriving increased revenues from UK publishers, broadcasters and app developers.
Wale remarked: “Graeme Lynch brings many years of programmatic video advertising experience. An industry authority, he has a wealth of senior agency contacts and knowledge that he can tap into to drive more revenue for the media owners using the SpotX platform. As well as sales leadership, he has a strong technical understanding, from the specifics of addressable TV to cross-device planning and agency structures.”
Lynch added, “Television and digital media are changing and SpotX is well-placed at the centre of this convergence. The SpotX team has years of programmatic video and digital TV advertising experience, which I saw first-hand at Adobe (formerly TubeMogul). I look forward to working with the team to develop growth strategies for our clients and SpotX.”
Wale was appointed as managing director for the UK and Spain last September.