Have you missed the deadline for The Drum Marketing Awards 2019? Don’t worry, you can still enter by applying for an extension.
The awards celebrate the best marketers and campaigns internationally. The judges are from various top brands including Yo Sushi, Microsoft, ZPG, DMG, Direct Line Group, Just Giving, Sky, Mastercard, Birdseye, and Guardian News and Media.
The initiatives that will standout for chief marketing officer of ZPG, Gareth Helm are the ones that are truly unique and make a difference. He said: “Don't worry about your budget being big or small. We are budget ambivalent. We want to see marketers spending their money wisely and effectively.”
Having judged the awards last year, Helm added how it’s easy to get bamboozled by complex rationales, unclear performance stats and lots waffle. “Please treat the entry like you would treat a good piece of communication. Keep it clear, concise and accurate. Focus on the objective and the results and minimise the marketing fluff, as this makes our job harder and your entry look worse.”
These awards are one of the industry's most sought-after accolades and are open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies, integrated agencies and any company that has carried out marketing over the eligibility period.
According to judge and brand manager at DMG, Dru Ryder, entering these awards will help set the bar high for all marketers, regardless of industry or specialism. She explained: “You will inspire peers to produce insightful, creative and ultimately effective work that drives business growth and the credibility of marketing.
“I want to see unequivocally effective work with customer and business insight at its heart. The kind of work that allows you to look the chief executive officer in the eye and say ‘this campaign has grown our business.’”
When looking for the next agency to work with, Scott Allen, global marketing development and strategy director at Microsoft will spend time reviewing what work they have done and if that campaign has won a prestigious industry award then this is a differentiator.
He said: “Ensure that the entry tells a story that is engaging and differentiated. Less is more so focus on how many words you use alongside visuals and video.
“I want to see something that demonstrates you have spent a lot of the time on insights up front before getting into the campaign thinking, construct and ideas. These detailed insights demonstrate that you really understand your client’s business and then I like to see meaningful metrics to demonstrate impact.”
The deadline has now passed but you can still enter by applying for an extension. Please contact Laura Gregson for more details.