While advertisers are embroiled in debates about which platforms provide the best bang for their buck, Radioactive PR has binned the playbook to run a self-promotional campaign on bin lorry ad screens.
Rich Leigh, founder of Radioactive PR ran a digital ad on the side of 45 London waste management vehicles.
It channelled the voice of dishonest agencies: "Our PR campaigns get an AVE of £350m a week... some people will say anything to get the results they want... Get in touch for PR results that aren't a load of rubbish."
It’s been a while since I did something daft just because.
— Rich Leigh (@RichLeighPR) February 1, 2019
The ads were displayed by 13 Digital Media on its mobile outdoor display LED screens.
It says it reaches 3.7 million across its 500 square mile coverage zone.