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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Radioactive PR buys bin lorry ads to rubbish £350m lies

Radioactive PR buys bin lorry ads to hook the UK on another £350m lie

While advertisers are embroiled in debates about which platforms provide the best bang for their buck, Radioactive PR has binned the playbook to run a self-promotional campaign on bin lorry ad screens.

Rich Leigh, founder of Radioactive PR ran a digital ad on the side of 45 London waste management vehicles.

It channelled the voice of dishonest agencies: "Our PR campaigns get an AVE of £350m a week... some people will say anything to get the results they want... Get in touch for PR results that aren't a load of rubbish."

Channeling the Brexit bus, but with a waste management network, Leigh looks to draw some eyes to his PR firm in the knowledge that the public trusts messages emblazoned on the side of vehicles.

The ads were displayed by 13 Digital Media on its mobile outdoor display LED screens.

It says it reaches 3.7 million across its 500 square mile coverage zone.

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