Four billboards across the capital have been erected to draw similarities between Brexit negotiations and the rugby rivalry ahead of the clash this weekend. These are located at Grand Canal Dock, Baggot Street, Donnybrook and Ballsbridge. In particular, the creative makes special mention of significant Brexit-stalling issue the Irish backstop.
Adding to the mayhem, the controversial bookmaker also installed a pop-up passport office, making light of the surge of UK citizens applying for its EU-accessible document. It said that England fans can leave with a consolation prize if Ireland wins on Saturday 2 February. Paddy Power's Six Nations Rugby Ambassador Simon Zebo will also pop by the pop-up on Baggot Street.
The Public House delivered the campaign, which also includes full-page ads in Irish tabloids, while Nine Yards erected the passport pop-up.