Isobar has released its National Retail Federation’s Big Show and Expo Emerging Trends report, which looks at the biggest trends for brands and retailers from the NRF’s Big Show & Expo.
The conference reassured marketers that retail and specifically the physical store is here to stay, responding to claims that it could be replaced by online shopping. However, the event revealed that a balance of both online and offline initiatives will prove most valuable for customers. But brick and mortar stores must become smarter, more customisable, personalised and interactive. They must prioritise delivering an experience solely centred around the consumer.
The report focuses on the following five key areas:
- Customer centricity – Putting the customer at the heart of business operations, from supply chains to marketing
- Shiny technology – Technology must co-exist, not compete with humans
- Creating a culture of innovation – Prototyping quickly with an emphasis on learning from failings
- Customisation – Scrapping the “one size fits all” concept
- The future of stores – How stores will evolve aided by interactive technology
“Coming immediately after the critical holiday trading period, NRF’s Big Show & Expo provides an opportunity for brands and retailers to refine technology strategies for the year ahead," said Isobar’s head of innovation projects, Alex Hamilton. "The same technology themes are discussed every year – purpose of the store, personalisation, and innovation, but with certain nuances that provide insight on the direction of travel across the industry.”