Sprint's Super Bowl ad features Bo Jackson, robots, a mermaid and Paul

Sprint has unveiled its second consecutive Super Bowl commercial starring Sprint guy Paul the customer and super-intelligent robots Evelyn, Atlas, and Sassbot. The brand has also added former two-sport star Bo Jackson in the semi-surreal spot.

In the ad, Paul asks the robots how to tell people they get “the best of both worlds” from Sprint. Sassbot suggests getting Jackson to demonstrate that both is always better.

The 30-second commercial, titled ‘Best of Both Worlds,’ intensifies as Paul and the Sprint robots visualize other “best of both worlds” examples: a mermaid (fish and human), a keytar (both keyboard and guitar), and a Pegasus (both bird and horse). There’s even a “Bo knows” reference.

Jackson, in shoulder pads holding the mermaid, stops the madness and gets to the point: Sprint can save customers more than $1,000 in the first year over AT&T and Verizon, with Paul adding that Sprint’s LTE Advanced network is up to two times faster than before. Evelyn concludes that Jackson is right.

“Playing both professional football and baseball was an amazing experience,” said Jackson. “It was the best of both worlds. Now I can get the best of both worlds again — a great network and an unbeatable price — by switching to Sprint. Sharing the spotlight with a mermaid, a keytar, and a Pegasus was truly a once-in-a-lifetime experience. It was like playing in a ‘best-of-both’ all-star game!”

Teaser spots featuring Jackson, Paul, and the robots are running online with the hashtag #BothForAll used in social. When using #BothForAll on Twitter, a Sprint-exclusive emoji of robot praise-hands will be displayed.

“Who better to tell the Sprint story of offering both a great value and a great network than a two-sport all-star athlete who really does ‘know,’” said Roger Solé, Sprint’s chief marketing officer. “Bo Jackson personifies the ‘best of both worlds,’ and he recognizes that customers don’t have to compromise with Sprint.”

Added David Droga, creative chairman and founder of Droga5: “You don't need to be a hyper-smart, artificially intelligent robot to see the obvious, logical choice in wireless networks. It’s Sprint.”

The commercial was created in partnership with creative agency Droga5 and represents the third time the agency and the brand have collaborated on a Super Bowl commercial.

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