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R4e acquires 50% stake in Buzz 16 Productions

By Olivia Atkins, Writer

January 31, 2019 | 2 min read

The entertainment marketing communications group, reach4entertainment enterprises will acquire 50% of Buzz 16 Productions Limited. The total consideration for the shareholding will be satisfied through r4e’s existing cash resources and the Board expects the acquisition to be earnings accretive in 2019.

Buzz 16 was founded in 2016 and has since established itself as a production arm focused on creating short and long form sports-orientated content.

Co-owned by former Manchester United player and broadcaster, Gary Neville, and former Sky Sports Premier League producer, Scott Melvin, Buzz 16 was behind various sports-related productions over the last few years, including “Class of 92: Full Time”, which was the most downloaded Sky Sports series in 2018.

By partnering with Buzz 16, r4e is set to expand its media and marketing communications capabilities beyond stage and theatre and gain more exposure in the world of live entertainment and sport.

The acquisition will merge Buzz 16’s strong in-house production capabilities and network of sporting talent with r4e’s multi-disciplinary approach to media and marketing services.

With nearly 30 years of experience in entertainment marketing, r4e wants to bolster Buzz 16’s commercial offerings available for sporting talent, clubs, brands and media houses, through optimised strategies across traditional and digital communications, experiential, partnerships and sponsorship.

Buzz 16 will continue to develop cross-platform original content while also expanding its company offering to diversify into new marketing-focused verticals. CEO of r4e, Marc Boyan will join Neville and Melvin as director of the company and take an active role in building out its capabilities.

“Our investment in Buzz 16 was the culmination of a competitive process and is testament to the fact that our vision for the Group has broad appeal,” said r4e CEO, Marc Boyan.“This exciting partnership brings with it a number of important synergies. While it will provide r4e with exposure to the sports media sector, we see a great opportunity to help Buzz 16 develop a marketing services offering and provide leading brands with powerful strategies to meaningfully engage with their audiences across sponsorship, talent partnerships, experiential and sports marketing. We believe Buzz 16 will be a valuable addition to the r4e family.”

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Buzz 16

Independent Production Company. Television. Promos. Branded & Digital Content.

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