Advertising PepsiCo Super Bowl

Michael Bublé disputes pronunciation of Bubly sparkling water in Super Bowl spot


By Kyle O'Brien, Creative Works Editor

January 31, 2019 | 3 min read

Bubly, PepsiCo’s sparkling water brand, has unveiled its full 30-second Super Bowl spot, featuring four-time Grammy award-winning singer Michael Bublé.

Michael Buble for Bubly

Michael Bublé for Bubly's Super Bowl ad

The spot expands on the teaser released earlier, which showed Bublé on a convenience store floor with a pen, ‘correcting’ the spelling of the drink on the cans.

The Canadian-born singer is starring in his first-ever American football ad because of his apparent conviction that Bubly is, in fact, Bublé – specifically named after him. In the spot, Bublé thinks it’s a Bublé world and we’re all just living in it.

“I might be Canadian, but I’m a big fan of American football,” said Bublé. “I had a blast doing my very first Super Bowl commercial with Bublé – I mean bubly. Because of our similar names, the brand and I share a special bond. I love how the cans are bold, bright, and full of personality.”

In the spot, comedian Aparna Nancherla attempts to convince him that there is a difference between the pronunciations, as does the store owner and a little girls asking him for an autograph. But Bublé won’t be swayed.

“It was really exciting to be in a Super Bowl ad and getting to make Michael laugh was definitely a highlight,” said Nancherla. “I’m a big fan of the brand,”

Stacy Taffet, vice-president, water portfolio for PepsiCo, added: “Sparkling water fans across the country have fallen in love with Bubly and now we’re thrilled to show off its fun personality on the world’s biggest stage.

"With this spot, we knew we had one job to do – get people to crack a smile – and there was one person we knew could help us do it: Michael Bublé. With his help, not only do we get to set the record straight that it’s Bubly, not Bublé, but we also get to introduce Bubly’s four new flavors – all featuring their own witty tab greetings and can sayings that Bubly fans have come to know and love.”

Bubly: Michael Bublé vs Bubly by Goodby Silverstein & Partners

By Bubly

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