Huge London draws creative director trio from AKQA and Nike

Cátia Oliveira, Patrick Lendrum and Hari Bajwa jon Huge

Huge London has made a bold statement of intent with the appointment of a trio of creative directors, reflecting the fact the agency has reportedly doubled in size in the last nine months.

Under the leadership of managing director, Alex Pym, and EMEA executive creative director Wayne Deakin, Huge has raided Deakin’s former employer AKQA for two creative directors in Hari Bajwa and Patrick Lendrum. The pair has Cannes Lions, D&AD, One Show, Bima, and Bafta awards to their names and previously worked under Deakin before his Huge move in 2018.

The IPG digital agency has also snapped up Cátia Oliveira from Nike in the newly created design director role. It said she joins with “a wealth of creative and user-centric design experience and awards”.

This team, part of Deakin’s efforts to reshape Huge London’s creative output, will work across a range of existing and new clients.

Pym said: “We are very excited about attracting such great talent. All of them could have gone anywhere but instead, they wanted to join Huge. Creativity has always been at the very heart of Huge and it is rewarding to see clients and talent attracted to our culture.”

Huge was founded in Brooklyn in 1999, it launched in London in 2011, and now employs more than 1,200 people across 12 offices.

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