Guerillascope has teamed up with Collective London to develop a new visual identity that encapsulates what it does as a full-service media agency.
The network now includes out-of-home specialist OOH Yes, press advertising experts MoreScope, branded content agency Hot Wolf and an ever-growing creative production team, which is why the independent agency needed an image that showcased its range of services on offer.
From TV, press, out-of-home and radio; to digital display, paid search and social media marketing: Guerillascope’s approach focuses on pinpointing different channel combinations for businesses looking to grow in established and emerging markets. It then builds a custom-made, flexible strategy that slots into their wider vision. This capacity to build brands holistically inspired the agency’s new look.
“We wanted to celebrate the central role media plays in the lives of people of all ages, ethnicities and backgrounds,” said Katy Sharpe, Guerillascope’s managing director. “Our passion and individuality are woven into this; together, they capture both our commitment and singular approach to connecting brands with the right audience – whoever it is.