Business on the Move Marketing

Business on the move including Müller, Sennheiser, Centrica, San Miguel, and more

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By Imogen Watson, Senior reporter

January 31, 2019 | 5 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

This week's acquisitions

  • Immediate Media has acquired Upper Street Events

  • reach4entertainment enterprises has acquired 50% of the issued share capital of Buzz 16 Productions Limited

Global wins

Vice Media has signed an exclusive global partnership with online advertising company Teads.

EMEA wins

The Tipton & Coseley Building Society has appointed One Black Bear, as it sets its sights on an ambitious growth plan.

Leeds-based digital agency, Tall, has won the contract with Yorkshire Building Society.

San Miguel has secured two new partnerships with Somerset House and the Classic Ibiza event series. The two-year partnership with Somerset House will see the drinks brand acquire naming and pouring rights.

Ahmad Tea has appointed Southpaw as its creative digital agency.

Friction Free Shaving has appointed Cavalier as its digital and creative marketing agency.

The UK Gift Card and Voucher Association has appointed PR Agency One.

St Austell Brewery has appointed TMW Unlimited to handle the advertising and communications for its Cornish lager brand Korev and Bath Ales brands Gem and Sulis.

TMW Unlimited has also been appointed by London North Eastern Railway to develop its future loyalty proposition.

Sylo Communications has secured two more years of business with Muller.

Sennheiser has selected MullenLowe Group as its global marketing communications agency of record for its consumer business.

Allianz Ireland has appointed In the Company of Huskies as their new strategic, creative and digital agency.

APAC wins

Bukalapak has appointed PHD Indonesia as its media agency of record, tasked with managing the offline media duties for its e-commerce platform.

Reviews

Centrica, the parent company of British Gas, has put its agency roster on alert, launching a wholesale review of its partners as it makes a move towards an "integrated marketing operating model".

Launches

Geometry UK has announced the introduction of a brand and design practice, which will deliver branding across multi-channel solutions.

360i has launched a consumer PR practice overseen by head of influencer marketing & PR, Corey Martin.

WPN Chameleon has launched an international division.

ForwardPMX has opened an office in Manchester.

Beano Studios is working with The FA to test, create and launch a fun interactive app to drive play and learning in football.

Wongdoody has opened a Manhattan office based in the World Trade Center.

Sweden Unlimited has opened its first creative studio outside of the US

Mergers

Manchester-based, e3creative, has joined the international digital agency, Dept.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to sam.bradley@thedrum.com.

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