Danish jeweller Pandora has unveiled its latest mobile and desktop ad campaign created with Appetite Creative.
Launched in time for the 2018 festive season, the creative team came up with a mobile inter-scroller and Liquid Skins combination to show off the affordable luxury jewellery brand.
The campaign also features a WhatsApp element, a UK first, which sends app contacts chosen links to the Pandora site via an innovative messaging system. This development proves the agency’s ability to fulfil whatever their clients require.
The innovative campaign included a Christmas countdown timer, to remind consumers that Pandora products on offer were available for a limited time only which would encourage them to make their purchase.
The creatives released separate campaigns tailored to men and women, with copy luring men to buy their loved one a gift; “Find a gift that makes Her Sparkle” or tempting women to treat themselves; “Gifts to make you sparkle.”
The campaign was a success as proven by the click through rate, with 3% of males clicking through - fifteen times above the benchmark - and 4.54% of their female consumers engaging with their content, achieving a whopping 22 times over the benchmark.