Tommy Hilfiger to scrap chief brand officer role as Avery Baker departs

Baker will quit the chief brand officer role in June

Tommy Hilfiger will jettison the chief brand officer role following the departure of incumbent Avery Baker in June, the fashion label has confirmed.

Baker has announced plans to step down from the job in June. The marketer will then rejoin the company on a consulting basis, primarily as part of a new brand advisory board staffed by external advisors and chief executive officer Daniel Grieder.

Baker’s C-suite brand responsibilities will be divided among other senior members of staff. She is currently responsible for global marketing, communications, brand strategy, creative direction for product design, global licensing and creative services.

Baker told Women’s Wear Daily she is stepping down to spend more time with her children.

The marketer joined the PVH-owned company in 1998. She landed the chief marketing officer title in 2011 after a stint as executive vice-president of global communications and marketing.

She was named chief brand officer in 2014.

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