Conde Nast ends title retreat with Vogue Business launch
Conde Nast has brought a period of contraction to a close with the launch of an online business to business title targeting fashion professionals.
Conde Nast ends retreat with Vogue Business launch
Vogue Business marks the latest move by the publisher to establish new sources of revenue to compensate for dwindling print income, prompting it to target a perceived gap in the market serving the fashion, beauty and luxury market.
Available free of charge for its launch, before a charge is introduced later this year, the digital title has been in production for a year with Conde Nast first testing the water with a dedicated newsletter in the summer.
Titled Perspective this is now published twice a week, reaching 7,500 subscribers. Edited by Lauren Indvik, former editor-in-chief of Fashonista.com, the newsletter is worked on by 21 employees, six of whom are writers.
Wolfgang Blau, president of Condé Nast International, said: “In a consolidating media landscape, the launch of a new global title is a rare thing.”
Conde Nast finds itself in the throes of change, announcing just last week that it would place its entire US digital empire behind a paywall, although there are no immediate plans to follow suit with the rest of the world.
Instead the publisher is busy pursuing other revenue streams, believing that wealthy fashion executives represent a healthy prospect for paid content.
In recent months Conde Nast has sought to reduce its footprint, selling the likes of Brides, Golf Digest and W in a bid to stem losses.
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