BBC plans introduction of new £3.4m design research framework

BBC plans to introduce new design research framework

The BBC is to create a new design research framework, which will see the corporation work with a range of specialist research providers.

The two-year £3.4m framework, which will replace the current one which expires in June, will be serviced by five to 10 suppliers.

According to the tender notice, design research services will aim to “ensure the audience are at the heart of the BBC online, taking insights and using them to empower decision-making and create products that our audience love to use”.

It goes on: “Service providers will work on a range of projects, including research when no internal resource is available, or where a distinct specialism and/or technology of an external service provider is required.”

The successful applicants will work on projects across the BBC’s online portfolio, which will include news, sport, weather, children’s, education, radio and music, iPlayer, interactive TV, homepage and other systems and services.

The framework may see an extension in length of up to 24 months months following its initial expiry.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.