The Drum Mobile Awards, formerly The Drum Marketing on Mobile Awards (MOMAs) is back to reward the best campaigns, brands and agencies at the forefront of the mobile industry.
We see entrants from all over the world and in 2018, VMLY&R and McDonald's Australia took home the coveted Grand Prix for their campaign 'Snaplications'. In order for us to determine the outstanding players of 2019, we have brought together a judging panel of industry experts including:
Chief marketing officer
James Chandler joined the IAB in 2017 as the trade body's first ever chief marketing officer. He leads the IAB's efforts in engaging with brands and agencies and re-asserting positivity in digital advertising. Chandler spent nine years at WPP media agency Mindshare, most recently as global mobile director, where he was responsible for the agency's mobile output across its network of 166 offices in 86 countries. During this time, he was voted Mobile Marketer of the Year by Mobile Marketing Magazine, featured in The Drum's Mobile Top 50 and helped Mindshare win Global Mobile Agency of the Year.
You should enter The Drum Mobile Awards to be recognised industry wide for the way you've solve problems brilliantly or for the outstanding work you're really proud of. Go beyond the rational, functional results – make me feel something about what you've achieved.
Sales and marketing director
Jae Hopkins joined Eurotunnel in 2017 and is at the forefront of the company's mission to embed the brand firmly in the UK psyche as the go-to way to drive to the continent. Hopkins previously increased sales and brand-awareness at Exodus Travels, where she had some amazing adventures, including climbing Kilimanjaro. She has also worked in the nightclub and higher education sectors, and ran Butlins biggest ever PR campaign when they opened The Wave Hotel at Bognor Regis.
I love the tone and content of The Drum; it's my go-to network for stories about marketing and – having been a judge with them before – I know that the judging criteria and process are worthy of the respect the awards get.
Vice president and client partner
Erfan Djazmi is vice president at global media agency Essence, one of the world's largest buyers of digital media. He has a track record of defining brands and organisations in digital with a focussed approach of connecting them with their audiences in valuable and meaningful ways. Djazmi joined Essence in 2012 and has more than thirteen years of experience across mobile and digital planning. Prior to joining Essence, he worked in digital marketing for brands in FMCG, Auto, Sport, Tech and Entertainment across both branding and response.
From the entrants, I would like to see smart use of data to make mobile advertising valuable and meaningful, as well as new ways of brands connecting with their audiences through technology.
Tiffany St James
Tiffany St James is the founder of Transmute, a consultancy embedding better workforce digital performance in large organisations and governments from Singapore to San Francisco. In the last year she has helped UK Central and Local Government set their digital skills frameworks and is currently designing the digital capability framework for the sharp end of digital ad sales in the Asia Pac TV market.
St James ran a decade of digital change programmes in the UK Government, is the former head of social media across 22 central government departments and recently digital and social media lead for pan-government emergency response teams.
The Drum Awards are one of the best in the industry and easily one of the most recognisable. To have an award from The Drum, gives agency and client work an industry benchmark and indication of the calibre of their work that is instantly recogniseable.
Lucy Cunningham is an independent digital consultant, working with brands to enhance their digital strategy. She began her career nine years ago working at large agency networks, as well as independents, deploying mobile expertise on a wide client base across multiple sectors. Throughout her career Cunningham's core focus has been mobile strategy and activation, within the wider remit of cross platform and multi-channel campaigns. She has expertise in programmatic and display activity; her most recent role being head of mobile and display.
Innovative thinking is key – the mobile industry leads at the forefront of innovation, and entries that have harnessed that both in their strategy but also delivery will do well.
Check out all of our judges here. The entry deadline is Tuesday 12 February. Download your entry pack now and show the industry the outstanding work you have been producing.