Holland & Barrett appoints Dept to help move it towards 'service' retail

Europe’s largest health and wellness retailer, Holland & Barrett, has appointed international digital agency Dept for the global transformation of its e-commerce experience.

Following a competitive pitch, which included an intense three-day hackathon, Dept was chosen to assist in developing Holland & Barrett’s website. The brief for the agency is to help Holland & Barrett deliver its ambitious digital roadmap.

The first phase of the project launches in spring 2019, with the website platform being iterated on over the course of the year and rolled out across all markets.

Holland & Barrett will work with Dept to help it move away from its position as purely retail product focused, and start to expand its offering

Matt Poole, director of digital delivery at Holland & Barrett, said: “It is an exciting time at Holland & Barrett as we focus on growing our digital capabilities. Having a partner like Dept on board will help us drive these plans forward.”

Brian Robinson, managing director of digital teams at Dept, said: “We love working with ambitious organisations, and look forward to helping Holland & Barrett realise its digital aspirations.”

With over 145 years of experience in the industry, today Holland & Barrett operates more than 1,150 stores in 16 markets across the world, employing over 4,000 people.

Dept has extensive experience of delivering global digital and ecommerce solutions for large brands, including Panasonic, Karen Millen, Quicksilver and Birkenstock.