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BT floods home with entertainment in 'Set Your Internet Free' campaign


By John McCarthy | Opinion editor

January 25, 2019 | 2 min read

BT has released a multi-million pound ad campaign called ‘Set Your Internet Free’ which looks to outline its complete Wi-Fi guarantee. It claims when the BT Smart Hub 2 and Wi-Fi Disc are paired, homes are permeated in connectivity.

BT floors home with entertainment in 'Set Your Internet Free' campaign

BT floors home with entertainment in 'Set Your Internet Free' campaign

Set to the sound of 'Clint Eastwood' by Gorillaz, the creative explores the world of uninterrupted internet entertainment with BT outlining that its new Wi-Fi disks reach every room of the home with reduced buffering and dropped connections.

Homes are filled with characters from the movie, gaming and entertainment worlds in the spot: from gameified soldiers to bath-based fantasy streaming characters. All with the aim of showcasing how a stable Wi-Fi connection can help immerse people in their recreational activities during their downtime.

The push from AMV BBDO will run across TV, OOH, press, radio, digital and social. It will debut on TV Friday 25 January during Jamie and Jimmy's Friday Night Feast, Granchester and Cruising with Jane McDonald.

David Stratton, general manager of marketing: BT Sport, TV and broadband said: “We know our customers want to make the most of every room in their home by being able to get online throughout the house.

“This latest campaign highlights the difference good Wi-Fi can make to the home in keeping modern families happy - whether it’s watching movies in the bath, gaming in the bedroom or streaming music in the kitchen."

Media agency Essence handled planning and buying.

Vote for the ad in The Drum's Creative Works.

Set your internet free by AMV BBDO

Overall Rating 5/5

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