Upwork takes an off-kilter-yet-businesslike approach to its advertising efforts with a campaign titled 'This is Happening.' The series of ads, by Duncan Channon, helps corporate America solve the problem of how to get things done when a company needs talent asap.
In a colorful, quirky world, the freelance platform shows managers in three TV spots transforming the anxiety of how they will get things done into the the reality of making it happen – thanks to skilled freelancers easily found on Upwork. The creative aims to raise awareness of the ability to hire freelancers online as Upwork seeks to disrupt traditional hiring models that can be too slow for the modern pace of business.
As the way work gets done evolves in the business world, 'This is Happening' humorously reminds companies that skilled freelance talent is just a few clicks away from helping them solve their business challenges.
The campaign, with its bright hues and fast-cut style, captured The Drum’s readers and was voted the US Creative Work of the Week. See the work by clicking on the Creative Works box below.
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