The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Anheuser-Busch Advertising Super Bowl

Bon & Viv Spiked Seltzer lets mermaids do the pitching in Super Bowl ad


By Kyle O'Brien, Creative Works Editor

January 24, 2019 | 3 min read

Two mermaids will make a splash at the Super Bowl when Bon & Viv Spiked Seltzer invites consumers to dive into its new take on the original hard seltzer. Anheuser-Busch, the parent company of Bon & Viv and an official sponsor of Super Bowl LIII, will air a 30-second spot for the brand.

Bon and Viv

Bon & Viv mermaids

Bon & Viv Spiked Seltzer, derived from the French phrase ‘Bon Vivant,’ will make its debut with an ad titled ‘The Pitch,’ created by the agency Bullish. The ad takes place in an underwater world where two mermaid entrepreneurs, Bonnie and Vivian, pitch their idea of Bon & Viv Spiked Seltzer, with zero grams of sugar and great taste, to potential investors: sharks.

To make this underwater world come to life, Bon & Viv Spiked Seltzer worked with Dan Laustsen, the award-winning director of photography known for his work on The Shape of Water, John Wick: Chapter 2, and Crimson Peak. The ad will air during the first quarter of the game.

“We’re thrilled to bring Bon & Viv Spiked Seltzer and its mythical founders, Bonnie and Vivian, to the big stage as we introduce the world to the next chapter of the original hard seltzer’s story,” said Chelsea Phillips, vice president of Beyond Beer Brands at Anheuser-Busch. “We believe Bon & Viv Spiked Seltzer is even better than it was before with less sugar, while still delivering on taste, and new botanical flavor variants.”

Bonnie and Vivian are also giving fans a chance to win their tickets. Fans need to give their best pitch for why they should win the tickets to a VIP weekend at the Super Bowl using #BONandVIV and #Contest on Facebook, Instagram, or Twitter to enter by 28 January.

Bon & Viv Spiked Seltzer: The Pitch by Bullish

By Bon & Viv Spiked Seltzer

Overall Rating 4/5

Vote now
Anheuser-Busch Advertising Super Bowl

Content created with:

Anheuser Busch

Find out more

More from Anheuser-Busch

View all


Industry insights

View all
Add your own content +