A Dalmation is wind-blown in the opening of Budweiser’s Super Bowl spot. As the camera angle widens, we see that the dog is on top of a Budweiser-filled wagon being pulled by a team of signature Clydesdale horses. Pan out more and we see that the wagon is driving through a field of wheat, with a series of windmills on either side.
Titled, ‘Wind Never Felt Better,’ this year’s TV commercial, tells the story of Budweiser’s commitment to renewable electricity for a more sustainable future and features the iconic Budweiser Clydesdales, the Budweiser Dalmatian, April, alongside wind turbines set to the soundtrack of Blowin’ in the Wind, by Bob Dylan.
The spot and its builds on Anheuser-Busch’s 2025 Sustainability Goals. Reinforcing its commitment, Budweiser stated that it is donating clean electricity to the host city of Atlanta to power Super Bowl week.
Atlanta is a city with high sustainability goals, and by donating this electricity, Budweiser is offsetting 100% of the electricity used to power Super Bowl week with clean, renewable electricity.
Budweiser is partnering with Drift, a clean electricity provider, to make it easier for people to upgrade their own homes with green electricity. Through 7 February, Budweiser and Drift will cover the first month’s worth of green power for anyone who signs up for one of Drift’s renewable power plans.