The deal will see Aldi renew its partnership with the British Olympic Association for a further four years as its official supermarket partner; a role which will see it dispense fresh produce to athletes to help power their training regimes.
Forming part of Aldi’s 'Get Set to Eat Fresh' initiative the partnership will also see the chain promote home cooking and fresh ingredients to over 810,000 young people across the UK, with Team GB stars on hand to make fruit and veg more appetising.
Giles Hurley, chief executive of Aldi UK, commented: “We’re incredibly proud to continue supporting Team GB on its road to the Tokyo 2020 Olympic Games and, with this new agreement, all the way to Paris 2024.
“Since our partnership began four years ago, Team GB athletes have been inspiring ambassadors, showing how everyone can create healthy, tasty meals from scratch using affordable fresh produce - and have fun while they’re doing it.”
Aldi has called on its 'Kevin the Carrot' mascot to engage consumers with its healthy eating message.