Navigating the storm: 5 ways to handle a PR crisis like a pro

Averting brand reputation and PR crises

Brand reputation concerns. Data security breaches. Insta-sham influencers lacking in transparency. CEO’s recorded singing ‘we’re in the money’ before an interview about an acquisition.

PR crises can come from anywhere, at any time and in any form. As a result, brand trust and sentiment can shift overnight. These are turbulent times for brand marketers and thanks to social media, it’s impossible to escape scrutiny.

Kylie Jenner managed to wipe $1.3bn (£1bn) off Snapchat's stock market value by tweeting that she ‘didn’t even open the app anymore’. Just this week, Avon faced a global backlash for ‘body-shaming’ after being called out by Good Place actor and activist Jameela Jamil, but managed to avoid a total furore by quickly holding its hands up to ‘missing the mark’ and pulling its latest ad.

Being faced with a PR crisis is a daunting prospect but according to Robert Mata, VP Marketing EMEA at Dataminr, and Theresa Meredith-Hardy, Director at Chameleon, there are methods that can help calm even the most ferocious twitter storm.

Find out how to avert a crisis by checking out the on-demand webinar content, brought to you by Dataminr in partnership with The Drum – and as importantly, how to manage a crisis if it can’t be avoided.

The on-demand webinar content covers:

5 steps to take when hit with a crisis

Best practice in brand safety

How to avoid escalating a problem into an all-out storm

Examples of brands responding to crises – the good, the bad, the ugly

Catch up on the webinar here.

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