Emmy award-winning actress Christina Applegate will star in M&M's upcoming Super Bowl commercial. A 15-second teaser video sets the scene for the full ad debuting on game day.
The video, created by BBDO New York, pulls the viewer into the familiar scenario of a trip to the grocery store that quickly goes humorously wrong. Applegate embodies the harried errand runner who can’t catch a break. She is seen arguing with an unknown passenger as she tries to get into her SUV.
As she hears the familiar unlocking of the door, she tries to pull the handle but it is quickly locked, as many kids do to parents. This repeats until Applegate furiously kicks the vehicle in pure frustration.
“The story was so relatable. Pair that with the opportunity to work with M&M’s and it was the right fit to take on my first Super Bowl ad,” said Applegate in a release. “We had fun and a lot of laughs creating this look at a situation so many of us have gone through, while bringing a bit of an unexpected twist to it.
"I think the audience is going to be entertained and a little surprised.”
The full 30-second commercial starring Applegate will air during the first commercial break following the kickoff of the Super Bowl on 3 February.
“Christina’s career in sitcoms, movies and improv comedy made her the perfect choice to bring to life the humor and universal appeal of our 2019 Super Bowl spot,” said Allison Miazga-Bedrick, brand director, M&M’s. “She’s quite the match to the over-the-top personalities of our spokescandies.”